On 15th August 2010, on Indian Independence Day, a Mumbai born entrepreneur and businessman, Sanjiv Mehta, relaunched The East India Company to the world, with the opening of a flagship store in London’s Mayfair. Mr Mehta had acquired the intellectual property some years before, including the right to use the Company’s Coat of Arms. In an interview for the journal Caravan by a former school mate Salil Tripathi, who together with the new owner, had sat together as school boys learning about The East India Company, Tripathi describes how Mr Mehta thought that his whole business life had led to this moment. He says “ Mehta got up, excited, to show me a box holding the Company’s original Merchant’s Mark, known as the ‘chop, which was dipped in ink and stamped on the goods of The East India Company from the 17th century. He cradled the box in his arms, as if it were an infant. ‘Imagine’ he said, ‘The East India Company. It is mine!’ “

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